If you’d like to wake up happy and energetic every day, live life to the fullest and have the body that YOU want, then this might be the most important letter you’ll ever read.

Here’s why:

I will show you how to lose at least 12 pounds a month, starting today, or I will give you your money back, no questions asked!

Now, I know you’re probably skeptical. That’s normal and healthy.

So Why Should You Put Your Faith in Me?

My name is Rich Strauss and I have spent the last 3 years creating The Weight Loss Formula.

This is not like anything else that you have ever seen before. Trust me, I have practically examined all the fat loss products out there. They are either so technically written that they overwhelm you even before you begin, or they are based on this “gimmick” or that “trick”, they are either high protein or low carb or what else have you.

Or they give you only half of the equation, and silently gather their wits to sell you the next “big” thing.

Yes, there are some great products out there, and I have tremendous respect for a select few fitness and diet professionals, and THAT is what this is about.

I have brought you the TRUTH, the WHOLE truth and nothing BUT the truth. I will give you the science, and I will give you the formula. And I give it you STEP by simple STEP.

Uncover secret tips by the most respected fat loss experts on the planet.

I have to admit, this is not entirely my own writing, there are secret tips in here by some of the most respected and successful fat loss experts on the planet. And look at the bonuses. I dare you. Seen any of those names before? Man, those are a few of the people that you really want on your side.

This project had a turning point when my my father, who was 63 at the time, found himself in a serious health fix, being in and out of the hospital, diagnosed with cancer AND diabetes, dependent on a ton of anti-depression drugs, with an unnaturally swollen liver and heavily overweight.

I stayed with him for a few months and helped him to start on a calorie controlled diet, low on the Glycemic Index and focused on getting his body the nutrients that it needs to be able to fight his illnesses.

In the evenings, when he took out his glucose meter, I could tell him within a 0.5 point margin what his blood sugar levels would be, simply by considering what he ate that day, and how we combined his foods.

6 Months later he had shredded 60 lbs, rid himself from the drugs that he lived with for over 20 years, his liver was a normal and healthy size, and he was breezing he’s way through chemotherapy. He had a new life.

And I felt the need to help more people and to show them the truth.

Here’s 3 Questions For You:

• Are you sick and tired of being fat and overweight?
• Does losing weight still seem to baffle you?
• Always seeming to lose the weight then gain it all back again?

Well – you are not alone in this, as millions of people fall prey to the dieting industry without ever learning how to successfully lose weight. Human beings have gone through an age of lies and deceit for the selfish benefits of a capitalistic health industry.

Diet companies have cashed in on our essential and honest needs – diet pill companies have become multi-million dollar powerhouses, and today 95% of the world’s population are dying because of cancers and heart related diseases, as opposed to only 5% 100 years ago.

• What do YOU see when you open your kitchen cupboards, or your fridge door? Even more importantly: What do you take out, and what do you feed yourself?
• Do you feel like you have no control over food, but that food controls YOU?
• Do you have a weakness for food and keep stuffing yourself with it even though you know that by the end of the day you will be a few ounces heavier and even more fat?
• Are you too embarrassed of your body to even show yourself on the beach because you are fat?
• Do you ever feel unattractive and even that your excess fat is killing your sex life?
• Do you have “problem areas”, like your thighs, your butt, tummy or face, and you just hate yourself because of it?
• Do you PROMISE yourself year after year that you’re going to get into shape, but each year you’re even fatter than the last?
• Do you feel helpless when you try to wear clothes that fit before, and it’s just too tight for you?
• Do you look in the mirror and feel disgusted and disappointed with yourself for letting this happen?
• Do you ever feel that your friends or co-workers would treat you with more respect if you were healthier and thinner? That your life would be more successful?
• Have you tried to exercise, but it’s making absolutely no difference?
• Do you ever wish that there was an easy way to lose weight?
• Or have you given up completely and you simply say to yourself “I have a butt big enough to put a map of the world across. But I just have to nod at genes and accept who I am.”

There is nothing worse than being intensely aware of all the flabby fat on your body, and then to put the proverbial cherry on top of that feeling – you stuff yourself with more fattening snacks, sweets and unhealthy fast foods.

Does that make you feel guilty?

You need to lose that weight so bad, you want to look good, you want to be healthy and slim… BUT whenever you find yourself eating, your food is dripping with fat, or at least you are very aware of the weight of the calories that it contains… It’s a vicious circle and it seems to have no end. You are getting fatter with each bite that you eat simply because you don’t want to change OR because you don’t know HOW to…You’re thinking to yourself: “If only I could be disciplined enough to eat like a bunny for the rest of my life, I could lose this damn fat!” Let me tell you something: I know exactly how you feel…

Face it. You’re fat. Now what?

• Option 1: Forget about it. Be fat, die fatter. Who cares? Or lie to yourself, and say that you will make the resolution after the next new year, or tomorrow, or next week – all of which translate to “never”.
• Option 2: Think about it. Scour the internet, your local bookstore or library. Get confused with all the options. Take pills. Spend more money on the empty promises of fad diets and continuity programs. Go on a diet which you WON’T be able to stick to, put your body in starvation mode, and at the end of it gain back what you have lost (if any), and then some more. Yo-Yo.

• Option 3: Take 5 minutes to read this page.

Not Only Do You Deserve the Truth, You NEED It!

• Most household name diet companies are in it for the big bucks… They usually are all about food diets which force you to buy their products, at outrageous prices – as a certain percentage of your daily meals ‘should’ come from them.
• Continuation programs are designed to make the most money for these companies, with the least effort on their part… They suck you in, assuming you will forget about it and continue paying them, even if you are not following the program.

And get this…

Low carbohydrate diets, for example, are popular, because initial weight loss is more rapid than with regular diets. It’s deceptively “exciting” to see a weight loss of 5 or 6 pounds in a week, especially if you don’t realize that most of the weight lost isn’t body fat but simply muscle glycogen and water.

In the absence of sufficient dietary carbohydrate, your body turns first to its reserve store of carbs (glycogen), located in the liver and muscles, in order to provide fuel for muscular activity. Since the average person has 500-700 grams of glycogen in their muscles, this accounts for some of the initial weight loss. However, every gram of muscle glycogen is stored with 3 – 4 times its weight in water, so the total loss of weight is quite substantial.

For example, if you burn 500 grams of glycogen then at the same time you lose up to 2000 grams of water: a total of 2.5 kilograms (5.5 pounds) of body weight. But, you have lost no body fat. Long-term low carb dieting often lead to fatigue, and a loss of motivation to maintain the type of fitness routines needed for weight management.

In the worst case, it could even lead to death…

You Will Never be Hungry. And You Won’t Ever Feel Deprived!

You need to listen to me for a moment. I have the solution that you desperately need… By eating the right foods, in the right proportions, and at the right intervals, you will allow your body to efficiently do what it was designed to do: BURN FAT. YOU will never be hungry. And you won’t ever feel deprived.

Just as you need ingredients to prepare a meal, your body needs the RIGHT nutrients to efficiently burn it’s fat stores. “Oh” you say, “but I have heard that my body was designed to STORE fat, not burn it…” And you are right, BUT your body only stores fat when it feels that it’s being deprived from nutrients, and senses the need to conserve energy…

You Do NOT Have To Starve Yourself! That is the BIGGEST Mistake You Can make!

On the other hand, when your body is content, and senses that is has sufficient energy and nutrients, it will START FUNCTIONING and BURN ALL THE UNWANTED FAT RIGHT OFF, no questions asked! Here is the proof that you do not have to be a dietitian to know how to lose weight, and that to lose weight you do not have to starve yourself either. What you have in front of your eyes is the result of a simple man’s desire to look better, and to live the life that he wanted.

Do you know what?

YOU Have Just Discovered the MOST IMPORTANT Secrets of PERMANENT and SUCCESSFUL Fat Loss!

• No more BEING FAT AND FEELING HELPLESS
• No more WORRYING about your state of health
• No more FEELING LIKE A CONSTANT FAILURE
• No more FEELING UGLY AND UNWANTED
• No more HIDING in loose clothes
• No more public EMBARRASSMENT
• No more FRUSTRATION with stuped diets that don’t work
• No more DISRESPECT OR JOKES about your body

Introducing The 2011 Edition Of The Weight Loss Formula…

I Guarantee That In Just A Few Short Weeks You Will Have Confidence, a Healthy Glow on Your Cheeks, More Energy and Have That Happiness Back in Your Life!

• YOU will have a better functioning body and organs, which means that you will burn fat naturally and efficiently!
• YOU will gain a healthy glow on your cheeks and bring that happiness back into your life!
• YOU will have more energy, and a more clear mind!
• YOUR metabolism will run on high 24/7 even without exercising!

• Natural, quick weight loss IS about what you put in your mouth. But it is NOT about eating less. It IS about eating the right combination of the right foods, that are low in calorie density.
• The maximum amount of FAT that you could possibly lose by EATING RIGHT is 8-12 pounds per month. This is healthy weight loss, natural weight loss, and as quick weight loss as is possible to be permanent, WITHOUT going through the destructive cycles of losing muscle and water.
• You don’t NEED pills or supplements, you don’t NEED to suffer one bit. And if you DO acquire a solid foundation in knowledge, not only will you be successful at losing weight, you’ll be able to recognize and avoid scam products the moment you see them!

You Don’t Have to Give Up Chocolate or Your Favorite Foods!

I have made a vow to bring people like you on the right track. I have done my research and I have done it well. If you want to know how to lose that fat now – whether you are male or female – if you have just had a baby, if you are 20 years old or 60, if you want to lose 10 or 100 pounds and if you don’t want to give up chocolate or your favorite foods – you will find your answers on this page and beyond…

• Did you realize that failed diets lead to depression?
• Did you know that fad diets lead to weight gain when you stop the diet?
• Did you know that you should in fact be eating MORE, and not LESS?
• Did you know that by “dieting”, you lose more muscle, water, bone & tissue, and LESS fat?

Would you like to finally end this DESTRUCTIVE cycle and lose your excess fat once and for all?

Many people try a fad diet and fail to lose and keep the weight off. At the end they gain even more weight than they have lost. They blame themselves and end up desperate and depressed. Would you like to finally end this DESTRUCTIVE cycle and lose your excess fat once and for all?

This is THE weight loss solution that will teach you HOW to eat and WHAT to eat, for life. You won’t give up your favorite foods, but you WILL be able to make better choices. You WILL have the knowledge to get the body that you want! And most importantly, it will be FUN!

Within a Short Time You Will Have a NEW Body!

• Learn why diets don’t work. The failure rate for people wanting to lose weight is 95%. Now you will be one of the successful few.
• Discover the 4 most important nutritional rules to ensure your fat loss success. You won’t eat less, but you will eat right!
• Discover the 4 most effective ways of increasing your metabolism. Increasing your metabolism will let your body burn off that unwanted fat, even while you are sleeping!
• Learn how to determine your own particular calorie needs. People are different, and we need to eat for our own particular bodies. Once you grasp this, you can forget about calorie counting forever!
• Includes the 7 step guide from the moment you set a goal, to the moment you implement your ready and set up meal plan. No more confusion. This is the complete formula!
• Discover the 3 main concepts of what defines a fat burning food. Shop for your food with confidence, and smile with each bite you take!
• Learn the 12 complete, undeniable rules of eating for successful fat loss. Follow these, and within a short time you will have a new body!

The Most Complete Fat Burning Guide to Hit The Internet in a LONG Time!

The Weight Loss Formula

The 6 chapters (37 pages) presented in this ebook, will guide you step by step to eliminate those mistakes that lead to the calculated figure of 95% in diet failures, without depriving yourself of the foods that you love.

• Learn why diets don’t work, and why the consequences of low calorie dieting are automatic and unavoidable. There’s nothing you can do to stop this from happening other than to avoid severe calorie shortages! Learn the scientific reasons behind this fact,and what YOU should do, to avoid this.
• Learn the 4 most important nutritional rules to ensure your fat loss success, without eating less.
• Learn the 4 most effective ways of increasing your metabolism, to make it burn like a raging fire 24/7
• Different body types determine different approaches. Find out what your body type is, and learn what the advantages and drawbacks to your body type are, and the best route you should take depending on your body type…
• The Weight Loss Formula – 5 steps to to reach your goal, from the very beginning…
• Exercise – The most important steps to follow when starting on an exercise program. The different types of exercise and why your exercise program has not given you the results that you expected.
• 35 Brilliant, practical tips in conclusion, to motivate you and to keep you on track.

Calorie Counting Demystified

There is only one way to lose fat successfully, naturally and permanently. And that is by creating a calorie deficit. To maintain your weight, you must consume the same number of calories you burn. To gain weight, you must consume more calories than you burn. To lose weight, you must consume fewer calories than you burn. Containing 4 chapters and 39 pages, this book guides you, in the simplest way possible, to create that calorie deficit – by knowing exactly what you are doing.

• Do you have to count calories forever? No. We discuss why it is important that you have a knowledge of what calories are, and how to determine the calories contained in food. Once you have this basic knowledge, and have set up your initial meal plans, calorie counting will soon be a thing of the past. It’s like driving… Do you remember how hard it was in the beginning? And now, you don’t even have to think about it. But, you had to learn first.
• You will learn how to determine your own particular calorie needs, how many calories your body burns at rest, how to set a target body weight, and how to determine what kind of deficit is necessary to reach the goals you have set for yourself. All the formulas are included, though you don’t need them – You have easy access to all my online calculators.
• A complete discussion of the macronutrients (proteins, carbohydrates and fats) and how to split them up into ratios of your calorie total. But always remember: calories first, macronutrients later. One step at a time, and here you have it all set out as logically as it gets.
• In Chapter 4 all comes together, and you have a 7 step guide from the moment you set a goal, to the moment you implement your ready and set up meal plan. The included meal planning spreadsheet makes it all a breeze, with auto updated calorie totals, macronutrient totals and macronutrient ratios. In “A Guide To Fat Burning Foods” we discuss exactly how much of each nutrient you need, to create the ultimate fat burning meals. You will also learn the best nutrient base, where to start from.

A Guide To Fat Burning Foods

Consisting of 6 chapters and 72 pages, this book also contains handy tables, listing the nutritional values of more than 100 negative calorie foods and nutritional values of the best lean proteins, fibrous carbohydrates, starchy carbohydrates, simple carbohydrates and the healthiest fats.

• Learn the basics, a one page summary of the core of the book, and one of the biggest mistakes of the 20th century, with regards to our nutrition (Why are we fat?).
• Learn the 3 main concepts of what defines a fat burning food– a discussion of the thermic effect of certain foods, negative calorie foods and the effect of food on blood glucose levels – and how all this relates to your body’s ability to store, or burn fat.
• Discover the elements of what eating for fat loss entails – the best lean protein, carbohydrate(fiber and starch) and fat sources (how to seperate good fats from bad fats), how to make better choices when cooking – also includes a thorough discussion on the Glycemic Index and Glycemic Load.
• Learn the 12 complete, undeniable rules of eating for successful fat loss. Research has proven that most people tend to eat about the same weight of food over the course of a day, regardless of caloric intake. It is just a simple switch you should make, to let those calories come from the right sources, without eating less.
• Weight Loss Supplements – a short discussion on the 3 ways in which they work, and why you don’t need them.
• Comprehensive discussions of some of the best foods for fat burning, including tabled lists of more than 100 of the most common fat burning foods, with discussions on their most important nutritional qualities.
• An appendix containing a few of my favorite articles on fat burning foods, from the experts whom I have come to respect a great deal. Discover a simple formula to put together a highly thermogenic fat burning meal, by one of the top fat loss experts on this planet.

These are PDF eBooks, which means that you will have instant access – no waiting around for the mail, you’ll receive your order immediately! Once you complete the payment process, you’ll receive detailed instructions on how to download your package. The books are all full color, complete with professional images and with a glossy real book feel. They are also of course, printable.

You will need Adobe Acrobat Reader to open and read the e-books and Winzip or a similar unzipping software to unzip the e-book package. Both are usually installed on most computers from the factory. You will also need a spreadsheet program such as Microsoft Excel or Open Office Calc (Available for Free), to use the meal planner and food lists.

Links to download all software are available on The Weight Loss Formula download page.

Warning: Do NOT buy any Weight Loss Product unless it meets the following 5 criteria

There is a lot of confusion surrounding weight loss. I want to give you 5 criteria or elements you absolutely, positively must have in any solution you obtain:

• Calories are important. Any weight loss program that does not go into this is fake.
• An extensive list of fat burning foods. This is something you would have to research yourself extensively if not included.
• Sample meal plans, and at least an idea on how to go about creating your own meal plans. Without this you are like a stranded vehicle in the desert.
• Recipes created specifically for fat loss. Combining foods on a plate is one thing, but mixing them up to prepare a meal is something different.
• Any weight loss plan which does not include an exercise plan is doomed to fail. They want to make you believe that it costs absolutely no effort. Well, they are outright lying to you.

How Much Is That Worth To You?

These eBooks will save you countless time searching for the information on your own. It will give you information that you may have not been able to find before, information which is scattered over the internet and makes it so hard to focus on your goals.

You get AT LEAST 10 times your money’s worth!

A one-hour initial consultation with a registered dietitian, typically costs about $100 to $200.

The average hourly rate for a personal trainer is $60 to $70 per session. And on top of that you will still need to join a gym. Fitness is a lifestyle.

The nutritional manuals included in The Weight Loss Formula contains everything that a dietitian can teach you in I’d say probably 3 or 4 hours.

The bonus exercise material included contains scientifically proven effective body weight exercises you can do right at home.

There is no need to travel to a dietician, and there is no need to hire a personal trainer, and pay hourly for at least 5 to 10 sessions.

To get a clean start then, you would need to fork out about $750 to $1000, and still pay your gym fees on top of that.

So by buying The Weight Loss Formula you will save at least 80% and it could go on to be worth 10 or 20 or even more times what you would pay otherwise, for the same information…

And on TOP of that

• The Weight Loss Formula eBook could (and may soon) be sold seperately for $27.
• A Guide To Fat Burning Foods could (and may soon) be sold seperately for $27.
• Calorie Counting Demystified could (and may soon) be sold seperately for $27.
• The 7 Day Meal Planner could (and may soon) be sold seperately for $17.
• The Bonuses are valued at $139.
• That is a staggering TOTAL VALUE of $237!
• BUT, by buying RIGHT NOW, YOU can SAVE $190!

Act Immediately and ALSO Receive The Following Hot Bonuses!

Since I know it’s 100% to your benefit to act right away, I want to sweeten the pot and give you every possible reason to say YES today! If you respond immediately, you’ll also receive the following:

Functional Meal Planning Spreadsheet

Plan your meals with freedom of choice and personalized accuracy. Complete instructions included.

Provides auto updated calorie, protein, carbohydrate and fat totals, per meal and per day.Also guides you to correct portion totals and the best base nutrient ratio for weight loss. Everything is explained in easy steps. Includes customized lists of foods, grouped by food group and sortable by caloric or macro nutrient content (find foods that are highest and lowest in calories, proteins, carbohydrates and fats).

PLUS 7 Incredible Free Bonuses Included to the Total Value of $139:

Tasty Fat Loss & Muscle Gaining Recipes (Value $17)

Ground Turkey Omelette, Indonesian Chicken, Chocolate and Banana Protein Bars, Asian Tuna Salad, Protein-Fortified Rice, Curried Chicken, Spicy Turkey Chili, Protein Waffles, Beef and Bean Stew, Chocolate Brownies, Spicy French “Un-Fries”, Spicy Beef Chili, Poached Salmon with Cucumber, Turkey Meat Loaf, Vegetarian Chili, Tuna & Cheese Melts, Strawberry and Banana Oatmeal, Homemade Chocolate Protein Bars and more delicious fat loss recipes from the kitchen of top fat loss expert Will Brink…

Turbulence Training Bodyweight Workout (Value $27)

A 4-Week Bodyweight Fat Loss Program for Beginners, Intermediate & Advanced Fitness Levels by Craig Ballantyne. Turbulence Training is scientifically proven, endorsed by elite trainers and top fitness magazines, and used by thousands of men and women for burning fat as well as increasing muscle and improving your health and energy levels at the same time. Includes a lifestyle review, exercise and nutrition guidelines, worksheets and complete exercise descriptions illustrated with clear photographs.

Insider Secrets For A Lean Body (Value $17)

Inside this eBook by legendary Mike Geary, you’re going to find various powerful strategies to make your training and nutrition program more exciting and result producing. You’ll find out the truth about cardio. You’ll discover some extremely effective strength training exercises, tips, and strategies. You’ll even discover some new training styles that have emerged in recent years as well as some fresh ideas you’ve probably never thought of before. You’ll also get some great healthy meal ideas and unbiased nutritional strategies… none of that low-carb or low-fat gimmicky crap!

Six Pack Abs Revealed (Value $17)

After 18 years in the fitness business, “How do I get great abs” is still BY FAR the most frequently asked questionTom Venuto receives out of the over 30,000 emails that come into his office every month. No doubt it’s because abs are the one body part that most people are the most frustrated with. Although their questions are often phrased differently and each person’s situation seems unique, Tom’s answer to “How do I get great abs” is almost always the same… and you’re about to hear it…

More Delicious Body Sculpting Recipes & Smoothies! (Value $17)

Flatout Chicken Fajitas, Breakfast Frittata, Baked Swedish Meatballs, Thai Fish Cakes, Mexican Chicken & Black Bean Salad, Fettuccine Alfredo With Chicken,Middle Eastern Chicken, Mushroom Steak, Protein Wrap, Salmon Cakes, Rosemary Chicken Skewers, Protein Banana Bread, Crustless Rich Chocolate Cheesecake, Fudge Balls, Oatie Protein Bars, Berry Madness Smoothie, Mover & Shaker Smoothie, Tropical Blast Smoothie, Fuzzy Navel Smoothie, Chocolate Banana Shake, Chocolate Hazelnut Smoothie, Raspberry Ripple Smoothie, Chocolate Mocha Shake, Apple Mint Cooler Smoothie, Banana Milkshake and more mouth watering recipes from Sean Nalewanyj, the author and creator of “The Truth About Building Muscle”.

The Diet Solution Fat Loss Jumpstart (Value $17)

Isabel De Los Rios has put together a 14 page PDF that contains 2 nutrition articles, a week of meal plan choices and 2 recipes called The Diet Solution Fat Loss Jumpstart: 1 Week Kickstart To Your Metabolism. The meal plans and nutrition principles that are in this pdf are a culmination of 15 years of research and study into exactly what works to achieve a lean body. Isabel assures you that none of these rules are “unhealthy” or “extreme”. On the contrary, they are the best principles you can incorporate to not only get you jumpstarted on your fat loss success but to also help you achieve a level of health and wellbeing that you may never have thought possible for you.

Body Sculpting Sample Mealplans (Value $27)

Some people have tried and failed with the do-it-yourself meal planning approach. What does a 1400 calorie fat burning meal plan look like? Well, you don’t need to know, because we have you covered. These 7 meal plans each include a sample day of eating for daily calories ranging from 1400-3500. These meal plans are samples fromSean Nalewanyj’s The Real Deal Body Tranformation System.

For just $97 $67 $37 all your questions about losing weight and the dangers of certain diets will be answered for you. This IS an introductory promotion and the PRICE WILL GO UP when the promotion is over. Take advantage while you can! This WILL give you all you need to start losing fat and to keep it off FOR GOOD, starting NOW.

“What I’m saying is, don’t decide now if this product is for you. Just get it and try it out. If it doesn’t do everything I say and more, if you don’t save money, time and frustration, if it isn’t life-changing, if it doesn’t work for you, you have nothing to worry about because you can get every dime of your money back under our no-loopholes guarantee. So you have nothing to lose and everything to gain.”

Is that fair or what?

Look at it this way – $37 really is a drop in the bucket compared to the time and money you can save yourself by avoiding a lot of misinformation out there.

Order Right Now!

Special Offer – Only
$97
$67 $37!

Click the button below for an instant download of this material. Once your credit card is approved, you will be taken to a special download page where you will have instant access to the ebooks.

If you don’t take action now, you WILL keep falling around in confusion. You will keep getting fatter and never lose that weight that you so desperately NEED to lose!

I look forward to hearing from you, telling me about YOUR fat loss success, your new body and how your life has changed after TAKING ACTION… I do get an enormous amount of mail, but please write to me. I read everything and reply to as many as I can. I would really love to hear your success story!

Information presented on this website is for educational and resource purposes only. It is NOT a substitute for any advice given to you by your Physician or Health Care Provider. Before making any changes to your lifestyle, diet or exercise habits and before implementing any information in The Weight Loss Formula you must consult your Physician. Please understand that you are responsible for the way information on the The Weight Loss Formula Website is perceived and used and you do so at your own risk.